
Our clients know that we always suggest approaching any of our activities by fostering teamwork.
Last week we were asked to visit some vineyards by bike and do a wine tasting. So far, so good, the summer weather is conducive to outdoor activities, but we insisted on including a team-building activity. It took a bit of persuasion, but we eventually convinced them, and it was worth it.
We'll begin the visit with a tour, stopping at the most interesting areas of the vineyards. We'll focus heavily on explaining the importance of the concept of “terroir”, which is a set of values that makes wines speak of a land and a culture. This includes the characteristics of the soil, the nature surrounding a vineyard, the methods, the tradition, the culture, and the effort that different people have put into the creation process over the years.
We then held a tasting of several white wines from the wineries, very representative of the Penedés, reflecting on the terroir that defines them and the characteristics that a good wine from the area should possess.
Next, we divided the group into teams and challenged them to create their own wine, blending three single-varietal wines – Chardonnay, Gewürztraminer, and Xarel·lo – in search of the right balance, taking into account the previous tasting. The teams had to create a small marketing plan, including the price per bottle, label design, and trade name.
Finally, they presented their creation and tried to convince the judges that their broth was the best of the day, and immediately afterwards, the organisation presented a final ranking highlighting each team's strong points.
Honestly, it’s great when customers take our advice. It doesn’t always happen, but when it does, they end up congratulating us for convincing them.
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