Sales vs Marketing

The Aston Martin and the Asturian driver situation is once again gaining traction and creating expectations, and just ask the group who bet on a meal last week.

We organised a karting race between two departments that have a reputation for always being at loggerheads, sales and marketing. They competed in a team karting race, with the usual warm-up, a lap to determine the starting grid, and finally, a ten-lap race. 

They say some were already used to running in their youth and, although it sounded like bluster, we can attest that they weren't lying; what a way to glide along the tarmac! Later we found out they'd been training in secret ever since the bet was made.

Carlos Alcaraz, Jon Rahm, Carolina Marín, Fernando Alonso – how we love seeing our stars! However, what we really loved was being part of this company's strategy to build team cohesion.

#TeamBuilding #MotivationalExperiences #Meetings #CorporateEvents #Incentives #Incentives #CorporateEvents #EventManagement #CorporateEvents #HumanResources #HumanResources