Father Christmas has his limits

Christmas is approaching. The Reason Why portal offers us a report on the presentation of the powerful Red Cross campaign. Set in a war zone, the advert highlights a harsh reality: Father Christmas has its limits. And it is that, at this time of year, the only thing some children ask for Christmas is to be reunited with their families. A wish that not even Santa Claus is capable of fulfilling.

The advert gives us a chance to reflect on a heartbreaking global problem, and puts our peaceful Christmas holidays in the spotlight. Because, as the ad says at the end: “The only gift some children want for Christmas is their family.